Applications
April 15, 2009
mTICKET Campaign Manager
Client
Brown & Thomas Agency is the exclusive promoter of mTICKET technology launched the first on 13 May 2009 in Mobile Marketing Conference, where, by producing a presentation disclosed to specialists present at the venue future of mobile marketing in Romania and beyond.
Project
Strength and uniqueness of the mTICKET solution consists in analysing in real time the impact of mobile marketing campaigns. For this was necessary to achieve an integrated platform for managing mSCANNER terminals.
Solution
Project mTICKET Campaign Manager focused on 2 directions - a graphical interface management module for retrieve, interpretation and display data from a network of mSCANNER terminals.
Because the mTICKET solution is aimed at marketing people was necessary for the operation of management module to be easy and intuitive. The interface has been made in technology Ruby on Rails, C, C + +, and the result is special - the whole operation creates the feeling of a desktop, the transition of commands is subtle and operations are made by "drag and drop". Reports can be viewed directly in the interface and are generated in 3D format with option to export in PDF format.
In order to provide a acurate result to the campaign manager was necessary to retrieve data from mSCANNER terminals.
Thus, every operation executed by the client - mTICKET scanning, selecting the desired function, viewing advertising material, cancellation of orders, choosing a certain brand, the printing of a discount coupon, etc. - is interpreted and transferred to management module to generate reports.
Very important was the analysis of consumer behavior in each part. Since mTICKET technology allows to identify individual consumers - each mTICKET is unique - any data related to the customer are interpreted: who is the client, frequency of use of mTICKET solution, where the client has used the mTICKET, preferences and other data according of each campaign separately.
By implementing mTICKET Campaign Manager Brown & Thomas agency offers specialists in marketing the perfect tool for analyzing the behavior of the mass of consumers or their individual behavior, developing a unique and personalized relationship with the customer.
Portfolio
- Interactive Design
- Glamour Lounge
- MindHead
- Bonitate.ro
- CampaniiSMS
- DataTEK Group, Inc.
- Sexstuff
- DolceStar by Discovery
- Telic
- 1Office
- MobileTickets
- E-troc
- Brown & Thomas
- Sez Development
- Violet Advertising
- Bergenbier Vestiarul
- Geo da Silva
- Wise
- Parmalat
- Santal
- The Sessions
- SMS Gateway
- Fincont redesign
- Applications
- mTICKET Campaign Manager
- Romtelecom DOLCE
- Orange eLine
Testimonials
A team which doesn't need too much explanations, because they quickly catch your ideas and, thanks to their imaginativeness, convert them into a design which seemingly you dreamed of.
By creating new DataTEK site, Q-design helped us to improve and consolidate our image, emphasising our products and services. Our requests has been always resolved with promptitude, this thing togheter with their talent and creativity, proved that we made the best choice.
I really apreciate Q-design team because every grafic element they design is based on a reason resulted from communication or marketing. They understood perfectly our needs and developed a simple and efficient solution.