Interactive Design
October 04, 2007
Santal
Client
Parmalat Group is one of the most important players in global production and distribution of milk products and also has soft drinks based on fruit, reaching an annual turnover in 2007 of over 3.8 billion.
The group is present in 17 countries directly and in 9 countries through licenses, covering five regions (Europe, North America, Central and South, Australia and South Africa). On 31 December 2006, the total number of employees of the group reached the figure of 14,721.
Project
SANTAL, the best known brand of Parmalat in Romania will need its own Web page presentation, and a new marketing strategy which involves the organization, for the first time in Romania a contest with prizes by SMS. Extremely important was the visual interface which was supposed to just follow the picture of SANTAL brand - freshness and health. Last but not least, the client wanted to have the possibility of direct management of the content of the website.
Solution
Our design departmeny has created a very fresh graphical interface, unique in the landscape of soft drinks industry.
The programming was conceived in modular structure, which enables activation / deactivation of pages / sections of the site in the simplest way of QPanel - administration panel of content - including photo galleries.
In addition we integrated in QPanel a communication module with SMSgateway platform to allow marketing department's direct control over mobile campaigns by sending SANTAL customers marketing campaigns through SMS and mobile content.
Access to QPanel and SMSgateway module is via web interface, multi-level security, making the user a very easy interaction with the functions and applications available.
Portfolio
- Interactive Design
- Glamour Lounge
- MindHead
- Bonitate.ro
- CampaniiSMS
- DataTEK Group, Inc.
- Sexstuff
- DolceStar by Discovery
- Telic
- 1Office
- MobileTickets
- E-troc
- Brown & Thomas
- Sez Development
- Violet Advertising
- Bergenbier Vestiarul
- Geo da Silva
- Wise
- Parmalat
- Santal
- The Sessions
- SMS Gateway
- Fincont redesign
- Applications
- mTICKET Campaign Manager
- Romtelecom DOLCE
- Orange eLine
Testimonials
I really apreciate Q-design team because every grafic element they design is based on a reason resulted from communication or marketing. They understood perfectly our needs and developed a simple and efficient solution.
Defining a brand's identity on the web is a job for a competent, inventive and dedicated team. Once again Q-design proved us that they succesfuly finalize a project like this.
We initiate a project which requires involvement, creativity and professionalism, so we needed a team capable to respect these standards. It was very easy for me to develop the project further because Q-design's team worked alongside me and demonstrated that any standard can be overfulfilled.