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Interactive Design

July 06, 2009

DolceStar by Discovery

Client

Romtelecom is the largest fixed telephony company in Romania which in recent years has diversified its range of services offered, becoming a very dynamic brand.

Project

Now in full expansion, satellite television division of Romtelecom - DOLCE - wants to launch a national contest entitled "DolceStar", for it will be made whole package needed - identity, web, banners and TV adverstising.

Solution

Looked like a real challenge DolceStar project has stimulated at maximum the creativity of Q-design team.

 

To perpetuate the unique experience the only one that Dolce offers to its clients, we decided to make the site dolcestar.ro according to the latest technologies and trends in the field of web, with a strong interactive character.
The whole project is based on RIA - Rich Internet Applications - to provide the same features and functions as desktop applications.
RIA runs in all modern browsers and requires no software installation or plug-in on the client to navigate.

 

DolceStar project was a national premiere and offers a unique experience, more interactive, more natural and more vivid than any alternative on the market.
Users experiencing a range of sensations incomparable because the range of integrated effects - modeling transition files, zoom effects, modular style, drag and drop, click to call, 3D desktop, desktop folder, trash bin - provoking a strong positive emotional response.

 

Simultaneously our team has created the identity of the contest – the fusionof Dolce logo with a star, simple idea and very suggestive. Once created the main identity our team executed a series of Web banners used in the online campaign to promote the contest.

 

The final part of the project was achieving a tv spot where our team was using 3D Max, the end result keeps the idea of communicating DolceStar contest - "You can become a STAR”.

 

 

Launch website